Nescafé

Nescafé is a brand instant coffee of the Swiss company Nestlé. The name is a portmanteau of the words "Nestlé" and "café". Nestlé 's flagship powdered coffee product was first made in 1938 after seven years by Max Morgenthaler worked was to its development.

History

In the development phase was considered the instant coffee market in tablet form, but finally chose one for powder. The first coffee was powder in a factory in Orbe in Switzerland created, later produced in France, Great Britain and the United States. From 1967, the company Nescafe especially in granule form. Fix easier on grains and tastes less bitter. Since 1970, there are multiple flavors on the market.

During the fifties and sixties of the twentieth century was in every instant coffee Nescafe often called the walk. Nestlé in the United States replaced the product name by taster's Choice, but came back later. Since 2003 is called the instant coffee Nescafe taster's Choice there.