Coca-cola Blāk

Coca-Cola Blāk was a soft drink with coffeeextract provided by Coca-Cola was introduced in 2006 . The drink was first introduced in France, after which the United States and Canada followed. With Coca-Cola Blāk was hoping to appeal to a more mature market.

Blāk launched in the United States was in april 2006, and in Canada on 29 August 2006. The product with a premium price positioning in the market, comparable to that of energy drinks.

The American version of Coca-Cola Blāk was sweetened with glucose-fructose syrup, aspartame and Acesulfame-K. In the French and Canadian versions of Coca-Cola Blāk was replaced by the glucose-fructose syrupsugar.

A taste test of the American Consumer Reports indicated that the French version was less sweet and more coffee flavor contained than the American version.

The American and Canadian versions were sold in small glass bottles that resemble the classic bottle where Coca-Cola to become known, and which come with a resealable plastic cap. On the other hand, the French version had a packaging that is made of aluminium and in shape looks like a wine bottle.

The production of Coca-Cola Blāk is in the United States and Canada ended in early 2007. In 2008 the sales of the product completely stopped.