Classic Cola (Sainsbury's)

Classic Cola is a cola made for Sainsbury's Supermarkets in the United Kingdom. It was launched in the mid-1990s and unlike other store brand colas, which are seen as cheap versions of the real thing, this was designed to be a worthy competitor against Coca-Cola and Pepsi and their major rival in the cola business at that time, Virgin Colain Sainsbury's chains, during a period of time which the UK media dubbed "the cola wars". Sainsbury's continue to sell Classic Cola, but it no longer has the same brand recognition as the two major brands.