Sainsbury's

Sainsbury's (full Sainsbury's supermarkets Ltd) is a British supermarket chain, belonging to the company j. Sainsbury plc. With a market share of 17.7% is the second largest supermarket chain in the United Kingdom. [1]  the headquarters of the chain is located in London. The supermarket chain was founded in 1869 by John James Sainsbury. Between 1922 and 1995 was Sainsbury's the largest retail company in the country. At the time, it was a pioneer in the self-service formula. The parent company j. Sainsbury plc is included in the FTSE 100 index on the London Stock Exchange. ==Commercials[ Edit] == John Cleese worked in the late 1990s a number of advertising campaigns for Sainsbury 's. One of the commercials, part of the campaign Value to Shout About, was in a poll of the magazine Marketing in 1999 voted the most annoying advertising from the previous year. [2]  the campaign was not a success and was discontinued in March 1999.