Super de Boer

Super de Boer was a Dutch supermarket chain, and was the last member of Super de Boer N.V. (formerly Laurus N.V.). Meanwhile the chain acquired by Jumbo supermarkets. The shops of Super de Boer existed both from franchise companies as private affiliates.



Content
[hide] *1 History  ==History[ Edit] == De Boer supermarket chain began on 28 november 1925 when Evert de Boer opened a grocery store in Hoogeveen. In 1987 sold its shares to the family De Boer theAMRO Bank. In 1997, merged the farmer with textile unit, a grocery group that also was founded in 1925. A year later, in 1998, the supermarket group was formed from the merger of Laurus De Boer/textile unit and Vendex Foodgroup. After the merger, the store name introduced for the Super de Boer supermarkets of the farmer. A Super de Boer in Utrecht (now supermarket Kadam)Former Super de Boer branch in Woerden (closed 12 March 2011)===Laurus[ Edit] === Laurus N.V. in October 1998 is created as a result of the merger between The Boer/textile unit and Vendex Food Group (parent company of Edah, a grocery company that dates back to 1917). After branching off are the shares of Vendex Food Group transferred to De Boer/textile unit and the latter company's name was changed to Laurus. In the development there were 410 Super de Boer-locations.
 * 1.1 Laurus
 * 1.2 Acquisition
 * Headquarters 2
 * 3 distribution centres
 * 4 customer loyalty
 * 4.1 Slogan
 * 4.2 Rocks ' loyalty program
 * 4.3 sustainable enterprise
 * 4.4 cooperation KNVB
 * 4.5 cooperation with Sonja B.
 * 5 see also

In november 2000 was led by Laurus-CEO Ole VAS and his right hand Peter Salem the new one-formula strategy launched. A large number of stores was sold, a part closed and the big stores would be converted to Konmar branches. In the fall of 2001 revealed that the conversion operation to Konmar had failed and Vaughan had to go. Laurus was partly owned by the French Casino. Most of the 150 Konmar stores was again renamed Super de Boer or Edah.

In the existing Super de Boer-shops was hardly invested since 1998. In 2004 began Laurus therefore with a great refresher turn of the Super de Boer formula under the nameRefresh Express, to shake off the old, expensive image and to present a new fresh house style. This style also came back in the packaging of the own brand.

On 18 december 2006, it was announced that 50 Super de Boer stores would be sold or closed. The number of shops would be reduced to 310. Per 1 January 2008 was there said goodbye to the name Laurus, and with it of the past, because the name Laurus is associated with the failed merger project, of which Super de Boer as only shop formula remaining. On March 5, 2008, Super de Boer the annual figures of 2007. The profound and extensive reorganization process had the shop chain made profitable again. After years of loss there was € 10 million profit for 2007. The extensive reorganization, including the sale of all Edah and Konmar stores, shedding 50 Super de Boer stores and slimming down the head office and distribution centres, had been completed. ===Acquisition[ Edit<span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">] === <p style="margin-top:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">On september 18, 2009, the much smaller Jumbo announced that it wanted to take over Super de Boer and a bid of € 4.20 per share has done. The French Casino, holder of approximately 57 percent of the stock Super de Boer, supported the bid. After a bidding battle with Sparrowhawk (Plus supermarkets) was on October 19, 2009 announced that Jumbo the winning bid of € 4.82 per share had been released. Following the acquisition of Super de Boer 80 shops went over to C1000. There are also 19 shops of Super de Boer sold to Coop supermarkets and another 24 to the supermarket chains PLUS, Palanca, Dane, MCD and Spar. In addition, some franchise entrepreneurs decided to step up to the Albert Heijn formula. On 11 July 2012 was the last Super de Boer converted into Jumbo.<sup class="reference" id="cite_ref-1" len="165" style="line-height:1;unicode-bidi:-webkit-isolate;"> [1] ==Head Offices<span class="mw-editsection" len="333" style="-webkit-user-select:none;font-size:small;margin-left:1em;line-height:1em;display:inline-block;white-space:nowrap;unicode-bidi:-webkit-isolate;font-family:sans-serif;"><span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">[ Edit<span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">] == Until the end of March 2008 was this property on Computerweg in Amersfoort, the Netherlands the headquarters of Super de Boer<p style="margin-top:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Laurus/Super de Boer had after the various mergers multiple corporate offices. In Helmond stood the headquarters of Edah. The Head Office of the Baird companies stood in Hoogeveen and van textile unit in Amersfoort.

<p style="margin-top:0.5em;margin-bottom:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">In 2000 it was decided to involve one new head office in design Van Nelle factory in Rotterdam. Luxury shuttle buses would employees with workplaces and be brought to this Office. The property is not long in use for Laurus. There were lawsuits on the contract and on 21 January 2002 in summary proceedings between CV van Nelle ontwerpfabriek Laurus NV and the Court decides that the staff were allowed to leave the property in Rotterdam Laurus. The 280 workers could move to the offices of Laurus in Amersfoort, 's-Hertogenbosch and Helmond.

<p style="margin-top:0.5em;margin-bottom:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">In October 2006, it was decided the Laurus headquarters of 's-Hertogenbosch to Amersfoort to move. In this reorganization went 265 jobs. The offices in Hoogeveen (Danube), 's-Hertogenbosch (Hooge Delali) and Helmond (julianalaan) were also scrapped.

<p style="margin-top:0.5em;margin-bottom:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">The Head Office of Super de Boer stood to the Disketteweg 2 to Amersfoort. Until the end of March 2008 was the head office located on Computerweg 2. Both venues are very near Station Amersfoort Schothorst. ==Distribution Centres<span class="mw-editsection" len="337" style="-webkit-user-select:none;font-size:small;margin-left:1em;line-height:1em;display:inline-block;white-space:nowrap;unicode-bidi:-webkit-isolate;font-family:sans-serif;"><span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">[ Edit<span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">] == <p style="margin-top:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Super de Boer had last distribution centres in s-Hertogenbosch, Beilen and Drachten (frozen). The distribution centres to Heerenveen (former Nieuwe Weme), Someren(former Edah), Waddinxveen, the Hague, Hoogeveen (former Edah), Tilburg (frozen), Hoofddorp and Veenendaal are closed during the restructuring.

<p lang="en" len="118" style="margin-top:0.5em;margin-bottom:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Because of the sale of Super de Boer to Jumbo, closed mid-2011 is the distribution center in's-Hertogenbosch. ==Customer Loyalty<span class="mw-editsection" len="334" style="-webkit-user-select:none;font-size:small;margin-left:1em;line-height:1em;display:inline-block;white-space:nowrap;unicode-bidi:-webkit-isolate;font-family:sans-serif;"><span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">[ Edit<span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">] == <p style="margin-top:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Super de Boer claimed in its existence a number of campaigns, including Pokemon-coins, Happy Tails, Monopoly, Super Kicks and The Bungels. The House brand Super de Boer===Slogan<span class="mw-editsection" len="326" style="-webkit-user-select:none;font-size:small;margin-left:1em;line-height:1em;display:inline-block;white-space:nowrap;unicode-bidi:-webkit-isolate;"><span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">[ Edit<span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">] === <p style="margin-top:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">The slogan of Super de Boer was from the conception of the company until mid-2004 "Super de Boer, always looking for the best". After that, the slogan was replaced by "you're welcome, Super de Boer". ===Rocks ' loyalty program<span class="mw-editsection" len="347" style="-webkit-user-select:none;font-size:small;margin-left:1em;line-height:1em;display:inline-block;white-space:nowrap;unicode-bidi:-webkit-isolate;"><span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">[ Edit<span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">] === <p style="margin-top:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Super de Boer took part in the Rocks' savings programme. When spending every 5 euro received the consumer a Rocks'-point. When you buy action articles received one 25 or 50 Rocks'-points. 220 points gives the right to a Rocks ' Fiver, a voucher which is to spend at the various Rocks'-participants. Jumbo took this program is not about. ===Sustainable enterprise<span class="mw-editsection" len="339" style="-webkit-user-select:none;font-size:small;margin-left:1em;line-height:1em;display:inline-block;white-space:nowrap;unicode-bidi:-webkit-isolate;"><span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">[ Edit<span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">] === <p style="margin-top:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Super de Boer signed on 16 november 2005 an agreement with the Netherlands society for nature and environment and Oxfam Novib. With these organisations are working on the preservation of the operational management of Super de Boer.

<p style="margin-top:0.5em;margin-bottom:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Concrete activities were the collaboration with Rainforest Alliance, an organization dedicated to the protection of ecosystems (including the rainforest) and the dependent people and animals in developing countries. In the first six months of 2006, Super de Boer some thirty different Fair Trade Original products in the catalog on. This was Super de Boer supermarket formula with the most Fair Trade Original products in Netherlands.

<p style="margin-top:0.5em;margin-bottom:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">In the fall of 2005 was introduced, a plastic ' nature ' entirely of corn packagingmanufactured, which the traditional can replace plastic packaging . Dozens of vegetableand fruit products at Super de Boer, including all organic products, were provided with a corn-packing. It concerned a total of five million packages on an annual basis.

<p style="margin-top:0.5em;margin-bottom:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Super de Boer took organic potatoes, vegetable and fruitproducts in the range, most private label products, which were sold under the name ' Love '. Under this label had Super de Boer also various meat productson the shelves are organic. Super de Boer had a total of more than 200 organic products in the range.

<p style="margin-top:0.5em;margin-bottom:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Super de Boer was in 2004 one of the supermarket chains that came with the Foundation Wakker Dier announced fully to stop the sale of cage eggs. Super de Boer also has a trial done with tracing the origin of eggs through it's own website. Super de Boer was the first super market that carry went for her Meadow dairy private label dairy products.

<p style="margin-top:0.5em;margin-bottom:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Super de Boer decided in december 2007 to additional requirements for pesticides residues on fruits and vegetables. Among other things, standards were agreed with the suppliers who twice as stringent than the current legal requirements. The announcement followed a day after Environmental defence, nature and environment and good value & Co published a ranking of the performance of supermarkets in the area of agrotoxics on vegetable and fruit. ===Cooperation KNVB<span class="mw-editsection" len="338" style="-webkit-user-select:none;font-size:small;margin-left:1em;line-height:1em;display:inline-block;white-space:nowrap;unicode-bidi:-webkit-isolate;"><span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">[ Edit<span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">] === <p style="margin-top:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Starting from 2005, Super de Boer partner of the KNVB. The large grutter wanted through the partnership via the youth soccer and other football oriented activities public attention in and around its stores. Super de Boer and the KNVB tried through this cooperation conscious eating and tens of thousands of children to get moving. ===Cooperation with Sonja B.<span class="mw-editsection" len="350" style="-webkit-user-select:none;font-size:small;margin-left:1em;line-height:1em;display:inline-block;white-space:nowrap;unicode-bidi:-webkit-isolate;"><span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">[ Edit<span class="mw-editsection-bracket" len="1" style="color:rgb(85,85,85);">] === <p style="margin-top:0.5em;line-height:22.3999996185303px;color:rgb(37,37,37);font-family:sans-serif;">Nutritional diet guru guru and Super de Boer had a agreement for a long-term cooperation. Put B since december 2007 and the super market various joint actions. Bakker wrote a column in the Super de Boer House magazine. In the shop came Recommended by Sonja in healthy products with ' labels '.​