Twix

Twix is a chocolate bar, produced by Mars, Incorporated.

A packet of Twix usually consists of two narrow strips, made of a cookie with a layer of caramel on it. The whole is topped with a layer of milkchocolate.

The chocolate bar, originally called Raider, was first introduced in Britain in 1967 and originally produced in Netherlands. In 1979 the product in the United States entered under the nameTwix. The name Twix was derived from, and composed of, the two English words: "twin" and "biscuits", freely translated so "twin biscuits".

Later, in 1991, within the framework of a global market strategy of the company worldwide in the name Raider Twix Mars changed. In 1991, the snack all in 70% of all countries under the name Twix successfully sold. In many European countries, however, still under the name Raider, because of historical reasons. A major reason for name change was thus the already existing worldwide success under the name Twix as well as the growing cross-border media consumer mobility and reception. The same name for the same product meant thus a better orientation for consumers.